Make fish the #1 Protein on African plates while improving livelihoods for fish farmers and fisherfolk.
Although fish is the most climate-friendly & affordable source of animal protein, it is not widely available.
BROKEN CONSUMER Experience
Informal fish traders supply ~84% of fish, leading to health & safety concerns and limited or no availability in several towns and neighbourhoods.
Unreliable market linkage
Lack of consistent and dependable offtake prevents farmers & fisherfolk from investing in expansion and/or makes them ineligible to qualify for credit.
Limited cold chain and food safety.
Farmers and fisherfolk have not made appropriate coldchain and food safety investments, they lack throughput to make them commercially viable.
Solution
- Improved consumer experience - tech-enabled branded and franchisable retail channel.
- Reliable offtake - We offtake aggregated produce at a fair and transparent price and provide LOIs for farmers and fishermen to access credit, mainly from MFIs.
- Cold chain - We co-finance cold chain technology in a ‘hub and spoke’ model which is necessary to deliver a great product to market. Additionally, we offer them TA to set up post-harvest systems and SOPs that guarantee product quality.
Team & Partners
Clinton Obura - CEO & Founder
Clinton has carved a niche for himself in the corporate world, working with global giants like Google, Uber, and Elephant Healthcare. His versatility spans a wide range of expertise, from Go-To-Market strategies and Operations to Sales, Marketing, and Growth.
VINCENT HAMISI - Operations
Vincent was an early hire at Twiga foods held roles across multiple departments including customer care, supply chain and data.
Data geek at heart, Vincent is great at using data to organize and drive efficiencies in ag value chains.
Get in Touch
71 Church road, Westlands, Nairobi.
clinton@samaking.co
+254726202303